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By: Sean Moloughney

Editor, Nutraceuticals World

U.K.-based New Nutrition Business has released “10 Key Trends in Food, Nutrition & Health 2008”. The new report focuses on the key long-term trends, not fads, and each one is illustrated with examples of how brands around the world are already capitalizing on the trends, illustrated by case studies and supermarket sales data, taken from the 350-plus interviews conducted with industry executives each year. Some of the key trends for 2008 include digestive health—a wellness issue and the biggest opportunity; fruit and super fruit—the future of food and health; and the marketing power of “naturally healthy.”

For further information: New Nutrition Business, 619-795-7923, 44-207-617-7032; E-mail: jill.piotrowski@new-nutrition.com; Website: www.new-nutrition.com.

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